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The Value of a Strategic No

Published 9 months ago • 1 min read

What's Inside...

1. A Strategic No

The power to choose is a gift.

In business, as in life, a Strategic No opens the Possibility of YES.

It may look like:

  • Yes, I will lead a Scout Troop.
  • No, I will not serve on the PTA.
  • Yes, I will focus on professional services.
  • No, I will not try to serve everyone.

Just recently, an opportunity arose to lead a strategic planning retreat.

Leadership may want to meet on a Saturday.

Unfortunately, that doesn't work for me in this season of life.

So, it may mean choosing soccer Saturdays over revenue.

But all revenue isn’t created equal & some is more expensive than others.

What’s your Strategic No?

Re-examine your telos & then build your business around it.

Start here with this free resource to...

  • Define success and your go-to market plan.
  • Clarify what you want to achieve over the next year.
  • Determine what you need to do in the next 90 days.

2. Love/Neutral/Can’t Stand

To help streamline your operations and more effectively implement your strategy, try the exercise below.

On a daily basis –

  • What activities do I love doing?
  • Where am I neutral?
  • What can’t I stand?

Doing what we love (Zone of Genuis) generates energy, creativity, and impact.

For activities that sap our energy, consider four options:

  1. Jettison – Is it actually needed? Can my business do without it?
  2. Hire – Does it make sense to hire for this work?
  3. Outsource – Can I bring on transactional support to get the job done?
  4. Training – Do I or my team need training to implement effectively?

Invest the time today to create the future business you want.

3. Ways to Work Together

  • ​Exploring Entrepreneurship: 15-min virtual call to explore if entrepreneurship is the right path for you. (Schedule)
  • ​Strategy Power Hour: 60-min virtual session to tackle a specific challenge your business is facing. (Schedule)
  • 1:1 Private Strategic Advisor: Develop long-term vision & near-term priorities and goals. Meet 2x/month during 1-hr virtual sessions. (Learn More)
  • VIP Strategy Session for Growth: Virtual half-day session to leverage your expertise for growth. Develop your North Star & go-to market plan. (Learn More)

As always, thanks for reading.

To your strategic success,

Susan

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Hi! I make Strategy Simple.

Susan Maly

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