3 Ways to Drive Smart Growth


What's Inside...


1. Highlights from Philly

A long-time client recently gathered in Philly.

We looked at organizational growth over the last 5 years.

  • 4x revenue
  • 8x increase in team
  • Expanded geographic footprint

The team celebrated wins from the prior 3-year strategic plan.

They laughed and built memories, continuing to develop the camaraderie that drives successful organizations.

And then they did the hard (& fun) work of developing their 2030 Bold Goal.

This can be hard in today's shifting environment.

But we have to think beyond the next quarter, the next curve ball to something bigger.

What does success look like for your company 5 years from now?


2. Smart Growth

A Bold Goal draws a line in the sand.

It says, "This is what success looks like. This is the impact we want to make."

It's what you will look at in the early days of 2030 to measure success.

It may be:

  • 50% increase profit
  • Launch 3 new offerings
  • Expand footprint in 2 new markets
  • Spend more time with family (summers off!)
  • Sell company for $1B
  • Something else....

Can the Bold Goal change over time? Maybe.

Will new factors arise that affect the Bold Goal? Likely.

Does having a Bold Goal give you a starting point? Definitely.

As you develop your company's Bold Goal, "Grow" is a start but not a strategy.

Consider -

  • Some companies may not be in a position to grow over the next year or more based on internal or external factors.
  • Companies don't want to grow so rapidly they can't keep up with quality or demand. Processes break, team comms suffer, & delivery degrades.

If your company wants to grow, smart growth hinges on three things:

  • Strategic Alignment: Leadership clearly defines the company's direction. It's written down and communicated to the team.
  • Established Operating Model: You have an operating model with clear roles & responsibilities, accountability, and decision making authority.
  • Consistent Communication: Your team understands how their work fits into the big picture via a consistent meeting cadence and comms.

The good news is that you don't have to do all of these at once.

Just pick one and start today.

And if you're at square one - check out Jumpstart Your Strategy.

Schedule a call for help with your company's growth.


3. Ways to Work Together

Here are two ways we can partner in these rapidly changing times.

  • Leadership Offsite: Define your growth strategy & priorities, clarify your go-to market plan, & improve your team's communication. (Learn More)
  • ​Strategic Executive Advisor: Embed strategic advisory services within your C-Suite as part of your team. (Learn More)

As always, thanks for reading.

To your strategic success,

Susan


Want to help a friend? Pass this on!

Got this from a friend? Subscribe here.

8116 Arlington Blvd, Suite 242, Falls Church, Va 22042
Unsubscribe · Preferences

Hi! I make Strategy Simple.

Sign up for my newsletter Strategy Made Simple to learn tools to drive revenue, engagement, and impact. To your strategic success!

Read more from Hi! I make Strategy Simple.

What's Inside... Hard Decisions 4 Strategies to Navigate Change Ways to Work Together 1. Hard Decisions In 2022, one of my long-time clients decided to pivot their strategic direction. They wound down 1 service line to focus on building 2 other service lines. A re-org followed along with repositioning, downsizing, upskilling, and more. Today, they've exceeded their revenue goals and are expanding again with a team that is aligned towards a common vision. Strategy means making hard decisions....

What's Inside... Welcome Back 3 Key Growth Drivers Ways to Work Together 1. Welcome Back Happy New Year! I hope you each enjoyed a restful holiday & feel rejuvenated for the year ahead. I appreciated time away to disconnect and reset. As we embark upon 2025, it's important to define what success looks like. It is....More profit? More time with family? More autonomy? Less stress? If we can't visualize success then it's hard to know when we hit the mark. Consider an athlete who's uncertain if...

What's Inside... It's Raining Metrics Celebrate Success Ways to Work Together 1. It's Raining Metrics 15% increase in profit...200% increase in cash flow...1 new operating model to drive $50m growth...100% on-time delivery...1 acquisition...Doubled revenue...1 strategic pivot...3 new service lines...1 new total compensation model...100% leadership team retention...1 national award...These are just a few wins I'm celebrating with my clients this year. 2. Celebrate Success Having a strategy is...