What's Inside...

• Welcome Back
• 3 Key Growth Drivers
• ​Ways to Work Together​

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1. Welcome Back

Happy New Year!

I hope you each enjoyed a restful holiday & feel rejuvenated for the year ahead.

I appreciated time away to disconnect and reset.

As we embark upon 2025, it's important to define what success looks like.

It is....More profit? More time with family? More autonomy? Less stress?

If we can't visualize success then it's hard to know when we hit the mark.

Consider an athlete who's uncertain if she is training for a 5K, 10K, or marathon.

Determine your race & then run it.

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2. 3 Key Growth Drivers

#1 - Strategic Alignment

Too often leadership has either:

• Not clearly defined the company's direction or;
• They have & it's not written down or understood beyond a small group.

Develop your ​NorthStar​ to:

• Align your long-term vision, near-term strategy, & go-to market plan.
• Ensure your team embraces the shared Vision, Mission, Values, & Priorities.
• Measure success at the end of 2025 & beyond.

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#2 - Clear Roles & Responsibilities

People want to do the right thing.

But many times they don't understand what leadership expects, how their role differs from other team members, and who is accountable for results.

Establish an operating model to:

• Clearly define roles & responsibilities to provide accountability.
• Clarify expectations and designate decision making authority.
• Create efficiency and foster collaboration.

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#3 - Consistent Communication

In the hustle and bustle of daily distractions, communications are often haphazard.

Help your team understand how their work fits into the overall plan.

• Develop a consistent meeting cadence to share information (agendas!)
• Create concise and consistent written, spoken, & visual communications.
• Understand your comms style & the style of others & adjust accordingly.

When you're ready, Jumpstart Your Strategy.

​Schedule a call for help with your company's growth.

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3. Ways to Work Together

Here are two ways we can partner.

• Leadership Offsite: One day offsite to define your growth strategy & priorities, clarify your go-to market plan, and improve your team's communication. (Learn More)
• ​Strategic Executive Advisor: Embed strategic advisory services within your C-Suite. Services range from strategy execution to strategic initiative design to executive communications. (Learn More)

As always, thanks for reading.

To your strategic success,

Susan

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