What's Inside...

• The Dark Ages
• What Do You Want?
• Build Your 90-Day Plan (Start here)
• ​Working Together in 2024​

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1. The Dark Ages

Happy New Year!

I hope each of you had a restful holiday & feel rejuvenated for the year ahead.

I appreciated time away to disconnect and reset.

As cadets at the Air Force Academy, we called the period after the holidays - the Dark Ages.

Less sun, cold days, and just a big of a slog…

But I also love the New Year. A time to reflect & adapt.

It’s a fresh start.

Here’s one exercise I do at least once a year both personally & professionally...

START. STOP. CONTINUE.

• What do I want to START doing?
• What do I want to STOP doing?
• What do I want to CONTINUE doing?

What does this look like for your business?

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2. What Do You Want?

Aristotle wove the concept of telos throughout his life, teachings, and philosophy.

He posited that everything has a telos, or end, goal, or purpose.

You can say that the telos of a plane is to fly, just as a book is to be read.

Philosopher James K.A. Smith takes it a step further saying,

“…our telos is what we want, what we long for, what we crave. It is less an ideal that we have ideas about and more a vision of "the good life" that we desire.”

Consider using these “Dark Ages” to start at the end:

• What is my goal?
• What is my vision of “the good life”?
• How do I want my life to look 1, 5, and 10 years from now?

Maybe you want to travel more, start a side hustle, take some time off, or build a company from the ground up and sell it for a billion dollars.

Whatever your telos, build your life & business around it.

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3. Your 90-Day Plan

It’s not just a New Year - it's the start of a new quarter.

What do you want to accomplish by March 31, 2024?

Your 90-Day plan should cascade from an overarching 2024 strategy – which aligns with your longer-term vision.

Don't have one or all of those yet?

Start here with this free resource to...

• Define your NorthStar and go-to market plan.
• Clarify what you want to achieve over the next year.
• Determine what you need to do in the next 90 days.

Invest the time today to create the future business you want.

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4. Working Together in 2024

• ​Strategy Power Hour: Tackle a specific challenge your business is facing during a one-hour virtual session. Develop laser-focused next steps to help you move forward with confidence. Includes Top Three Takeaways, near-term action plan, and one 15-minute follow-up call to gauge progress. (Schedule)
• 1:1 Private Strategic Advisor: Two-hour virtual kick-off session to jump start progress. Define where your business is going & why. Develop long-term vision & near-term priorities and goals. Meet 2x/month during 1-hr virtual sessions to gauge progress, discuss challenges, and determine next steps. Includes spot support between sessions. (Learn More)
• VIP Strategy Session for Growth: Virtual half-day session to leverage your expertise for growth. Align your long-term vision & near-term strategy, priorities, and goals. Develop North Star with your go-to market plan. Includes strategic document review before session, in-depth SWOT analysis, & one 30-minute follow-up call to gauge progress. (Learn More)

I am excited for the year ahead and wish you a joyous 2024.

To your strategic success.

~Susan

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