Sign up for my newsletter Strategy Made Simple to learn tools to drive revenue, engagement, and impact. To your strategic success!
Why You Need a Strategy
1. BLUF
2. The Strategy Made Simple Method This article is the 4th in a series exploring the Strategy Made Simple Method through the lens of a lemonade stand. If you haven’t, check out the intro article. Over the last two articles, we explored creating a NorthStar (Part 1, Part 2). Today, we will develop the lemonade stand’s Strategy. Back to Basics Your Strategy reaffirms your firm foundation - Vision, Mission, and Values. And the problem you solve. Carry both through everything you create moving forward. The problem our lemonade stand solves? Quenching thirst, building community. The lemonade stand’s firm foundation? Priorities Recall, our lemonade stand’s near-term horizon – $500 at 30% profit in 2 years. Recall, our lemonade stands’ priorities – Goals After solidifying your NorthStar, the next step is to translate the priorities in your near-term horizon into a Strategy with specific, measurable, achievable, relevant, and time-bound (SMART) goals. For the lemonade stand, it's defining 2-3 goals for each priority over 2 years. If you clearly outlined your NorthStar priorities then your goals write themselves. You can't do everything at once so sequence what you want to accomplish. Anticipated Costs It is important to consider projected costs for your goals. They do not have to be exact at the beginning, however you do want a good idea of the size of the investment required so that you are setting realistic and achievable goals. Even if you are looking to raise $20M in venture capital, you want a good feel for how realistic your number is and how you will meet that goal. Pulling It All Together Our lemonade stand’s Strategy? 3. Why You Need a Roadmap My goal is to make strategy simple. I hope this was helpful and will see you next week for the lemonade stand’s Roadmap. 4. Application So, what does it look like for your business?
To your success, ~Susan
P.S. - If you'd like to partner, just reply & let me know how I can help you or a friend. Want to help a friend? Pass this on! Got this from a friend? Subscribe here. |
8116 Arlington Blvd, Suite 242, Falls Church, Va 22042 |
Hi! I make Strategy Simple.
Sign up for my newsletter Strategy Made Simple to learn tools to drive revenue, engagement, and impact. To your strategic success!
What's Inside... Summertime Strategy Your Fall Retreat Ways to Work Together 1. Summertime Strategy I love summer. Glorious days of beach trips, early morning swim practice, and endless tennis. It's hard to believe we're already half way through the year. Is a 6-month summer strategy sync top on your list? Maybe, like me, you'd rather be outside than reviewing dashboards & crunching numbers. But the truth is, a mid-year check-in is important and doesn't take much time. Gather necessary data...
Today, Maly Strategies celebrates 5 years! My how time flies! I am overwhelmed with gratitude.... I thank God for planting the creative dream inside me & giving me the courage to pursue it. I thank my husband for making me laugh. I thank my kids for reminding me to play. Thank you colleagues for your support on this entrepreneurial journey. And finally thank you to my clients for sharing your trust, your highs and your lows, and for letting me be a part of your journey. I'm excited for what's...
What's Inside... Vision 2035 Translating Vision into Action Ways to Work Together 1. Vision 2035 Recently, I've partnered with several clients to help them create Bold Goals. These Bold Goals define the future they want to create by 2035. Some ideas we've talked out in our strategy sessions include: Creating an AI-native organization Achieving regional or national impact Changing lives Creating new service lines Transforming revenue models Increasing profit Expanding teams Establishing new...