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1. BLUF

• If you don’t know where you’re going, any road will take you there.
• Focus on the 3Ws + How to set your strategy.

2. The Pain.

I work with a lot of small businesses.

When it comes to being intentional, the 3 biggest pain points I see are -

• Finding Time – Running a small business is awesome and hard. It’s easy to get bogged down in daily ops instead of focusing on the big picture.
• Focus – There’s a lot to do running a small business – across ops, finance, technology, HR, sales, marketing, and more.
• Follow Through – The best laid plans fall victim to the fire drill of the day.

The good news is there’s the 3Ws + How.

Simplify, focus, and set your strategy.

3. The 3Ws + How

WHY: Why are you doing this? Revisit your strategic direction to:

• Drive Revenue
• Solidify Clarity & Focus
• Strengthen Team Unity
• Build Excitement and Motivation
• Lay the Foundation for Continued Success

WHO: Include the right voices in the process. Which of these is most important for your business?

WHAT: Strategy focuses on what you want to achieve and how to get there. There are many models out there. Norm on terminology for a common understanding and consistent communications.

HOW: Pull it all together - from the 50k foot view in the NorthStar - to tactical implementation. Turn your vision into reality.

4. Application

So, what does it look like for your business?

• What needs to be done in the next 90 days?
• How do you embed strategy into operations?
• What is one thing you can do today to drive greater clarity?

To your success,

~Susan

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P.S. - When you’re ready, here are 2 ways we can work together.

1. Just reply and let me know how I can help you or a friend.
2. ​Follow or connect on LinkedIn​

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8116 Arlington Blvd, Suite 242, Falls Church, Va 22042
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