What's Inside...

• Elevate Your Experts
• Harvard Authors' Bookshelf — 2025 Holiday Reading List
• ​Ways to Work Together​

1. Elevate Your Experts

​Four weeks ago week, I shared how my client, and the managing partner of a law firm, ordered Big Business to Small Business for his leadership team.

As the firm grows, he is intentionally developing Triple Threat leaders...

✅ Expert — Masters of their craft who inspire trust.
✅ Entrepreneur — Innovators who create & seize opportunity.
✅ Leader — Motivators of people, purpose, and culture.

​Three weeks ago, we explored 4 facets of thinking like an Entrepreneur.

​Two weeks ago, we outlined 6 attributes of leaders & ways to develop them.

Last week, we took a break and many of us ate turkey :)

Today, we finish the series and explore 3 ways to Elevate your Experts —

1. Leverage — If your experts are always heads down "in the work," they won't have time to nurture other experts. Position experts to do the truly hard work and delegate less specialized tasks to newer associates to build capacity within your firm.
2. Systems & Training — Structure systems and training to elevate up-and-coming experts. Pass the knowledge to those newer associates and grow the depth of your firm's expertise to fuel growth.
3. Thought Leadership — Create ways for experts to engage externally - speaking at a conference or on a podcast, writing a blog, or authoring a book. This is an opportunity to build your firm's brand and elevate awareness. It may take time away from short-term revenue generating activities but view it as an investment in the future.

I saw each of these work firsthand in corporate America building a cybersecurity strategy practice across retail, automotive, oil & gas, and cyber product vendors.

The work outpaced what I could physically implement, so I built a team and training blueprint for that team to take increasing leadership roles.

When I left on maternity leave the first time, one team member took the reigns and ran with the automotive project.

When I left on maternity leave the second time, another team member took the reigns and ran with the cybersecurity product vendor project.

Both opportunities gave new experts and leaders opportunities to shine...

And continued to drive growth.

These are just a few ideas to get the ideas flowing...

How are you developing Triple Threat Leaders to fuel growth?

2. Harvard Authors' Bookshelf — 2025 Holiday Reading List

​Celebrating launch + 11 weeks! ​

Top 3 Cyber Monday Book Ideas —

• Stocking stuffer for your loved one with an entrepreneurial dream.
• Practical gift for your holiday party.
• Leadership team holiday read to think more like entrepreneurs.

3. Ways to Work Together

Here are a few ways we can partner in these rapidly changing times.

• Leadership Offsite: Define your growth strategy & priorities, clarify your go-to market plan, & improve your team's communication. (Learn More)
• ​Fractional Executive: Embed strategic advisory services within your C-Suite as part of your leadership team. (Learn More)
• Strategy with Susan: 45 mins to "pick my brain,” brainstorm go-to-market strategy, & chat about business-related questions. (Schedule)
• Big Business to Small Business: Explore 10 Strategies to grow your company and find work you love. (Order Here)

As always, thanks for reading.

To your strategic success,

Susan

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